New 2018 Ford Focus in New Bedford

Starting at $17,860
Seating for 5

Base Model - 25/34 City/Hwy. MPG
Electric Model - 118/96 City/Hwy. MPG

Available in 10 fuel-efficient models
S, SE Sedan, SE Hatchback, SEL Sedan, SEL Hatchback, Titanium Sedan, Titanium Hatchback, ST, Electric, and RS

Make an Inquiry

  1. Ashley Ford Sales

    395 Mt Pleasant Street
    New Bedford, MA 02746

    • Sales: 508-996-5611
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From high-performance to high-voltage.
If there's one word that sums up the Focus driving experience, it would be fun. For starters, you have four powertrains to choose from. For performance enthusiasts, the ST and limited-edition RS engines deliver abundant horsepower to make quick work of curves and straightaways. And speaking of curves, standard Torque Vectoring Control and electric power-assisted steering let you get the most out of them. There's another side to Focus. Plug into the zero-CO2 emissions Focus Electric and you'll never have to fill up your car with gas since it runs on 100 percent electricity.

Driving Dynamics
Focus has standard Torque Vectoring Control, which is designed to help the front wheels grip and steer better while cornering or driving in slippery conditions. Other driving dynamics features include electric power-assisted steering (EPAS), Active Grille Shutters, a six-speed SelectShift® automatic transmission or available PowerShift automatic transmission.

  • 1.0L EcoBoost® - standard on SE Sedan with Auto Start Stop Technology and EPA-estimated 40 hwy mpg with 6-speed manual; 6-speed automatic transmission with SelectShift.®
  • 2.0L Ti-VCT - standard on S, SE Hatchback, SEL, and Titanium, 159 horsepower and EPA-estimated 34 hwy; 5-speed manual standard on S; 6-speed PowerShift automatic available on SE and SE, and 6-speed PowerShift automatic with SelectShift on SEL and Titanium.
  • 2.0L EcoBoost - ST powertrain delivering 252 horsepower and 270 lb.-ft. of torque;† 6-speed manual transmission.
  • 2.3L EcoBoost - limited-edition RS†† powertrain with high-performance 350 horsepower and 350 lb.-ft. of torque;† 6-speed manual transmission.

Focus ST Power and Performance
The sporty Focus ST is designed to deliver sporty fun. It's powered by a 2.0L EcoBoost®  engine that delivers 252 horsepower and 270 lb.-ft. of torque.* It has electric power assisted steering that delivers increased responsiveness in the corners while providing less sensitivity on the straightaways, plus Torque Vectoring Control to help the front wheels grip and steer better in the turns. And, of course, powerful front and rear disc brakes are standard.

Limited-edition Focus RS
Focus RS is the fastest, most powerful Focus we make. Its 2.3L EcoBoost®  engine delivers best-in-class 350 horsepower and 350 lb.-ft. of torque. It can go from 0 to 62 in 4.7 seconds and has a top track speed of 165 mph. For optimal control, it also features Ford Performance All-Wheel Drive with Dynamic Torque Vectoring. Additionally, by controlling the torque delivered to each front wheel, the 2018 Focus RS Quaife®  limited-slip differential enables drivers to fully exploit the 350-horsepower 2.3-liter EcoBoost engine's power.

Focus Electric
Ford Focus Electric needs no gas, requires zero oil changes and produces zero C02 emissions. It has an EPA-estimated driving range of 115 miles and a 107 combined MPGe. With a top speed of 84 mph, Focus Electric offers instant torque and smooth acceleration that will grab your attention. At publicly available DC Fast Charge stations, a 30-minute charge can provide a projected range of over 75 miles based on EPA test protocols. With an available Ford-recommended AeroVironment™ 240-volt/30-amp home charging station, you can fully recharge in as little as 5.5 hours.

AdvanceTrac® ESC (Electronic Stability Control) with Anti-Lock Brake System (ABS)
AdvanceTrac ESC constantly monitors road conditions and driver responses, adjusting engine power and applying ABS to help keep all your wheels firmly planted. ESC brings an added measure of handling confidence to the agility you expect in a Ford Focus.

Electric Power-Assisted Steering (EPAS)
EPAS automatically adjusts to deliver precise responses at high speed and optimal maneuverability at lower speeds. Pull-drift compensation continually measures driver steering input, adapts to changing road conditions and helps adjust for slight directional shifts, like uneven road surfaces or crosswinds. All of this comes together to deliver smooth responsiveness and excellent control. The ST model is additionally enhanced with variable EPAS, providing the performance customer with even more precise steering, aggressive torque steer tuning and the ability to accelerate while maintaining grip - even on uneven road surfaces.


Choices. You have many.
Choosing the Focus you want is no easy task. All models are sleek, sporty and designed to attract attention. From the performance-themed Focus ST and race-inspired, limited-edition Focus RS* to the sleek SEL and smart looks of the Focus Electric, making up your mind is going to be tough. And choosing a color from our extensive palette** and wheels to complement your Focus could be even tougher.

Focus ST Exterior Design
From the lower valances and rocker moldings to its performance-inspired rear spoiler and unique bright-tipped center-exit exhaust, Focus ST screams performance. Also available are the sporty 18-inch machined aluminum wheels with black-painted pockets; includes front and rear disc brakes with red brake calipers.

Limited-edition Focus RS
The assertive styling of the front grille and rear diffuser and unique functional rear spoiler are not only eye catching, but the aerodynamic designs also work together to create zerolift overall for optimum high-speed handling. It's something you'll appreciate on the track, thanks to Focus RS having best-in-class horsepower and torque. Open the door to RS and take your seat behind the flat-bottom steering wheel with a soft-feel leather-covered rim, RECARO®  sport seats, alloy pedals and unique instrument graphics.

Focus Electric Exterior Design
Focus Electric has model-unique features such as the distinctive front grille and 17-inch aluminum wheels. There is also a wide range of striking exterior colors to choose from, including these, new for 2018: Hot Pepper Red Metallic Tinted Clearcoat and Outrageous Green Metallic Tinted Clearcoat. Other colors include Magnetic, Ingot Silver, White Gold, Oxford White, White Platinum Metallic Tri-coat and Shadow Black.

Color Palette
  • Ford Focus colors include:
  • Blue Metallic (all models except limited-edition RS and Electric)
  • Magnetic (all models except RS)
  • Ingot Silver (all models except ST and limited-edition RS)
  • Race Red (limited-edition RS only)
  • Triple Yellow Tri-coat (ST only)
  • White Platinum Metallic Tri-coat (ST and limited-edition RS only)
  • Oxford White (all models except limited-edition RS)

Extensive Wheel Lineup
  • 15" steel with silver-painted cover - standard on S
  • 16" Sparkle Silver-painted aluminum - standard on SE
  • 16" machined aluminum with dark pockets - including in SE Appearance Package
  • 17" machined aluminum with black pockets - standard on SEL; optional in SE EcoBoost® Appearance Package
  • 17" polished aluminum - standard on Titanium


​It's all in the details.
Whether you opt for the performance-based limited-edition RS,* the sporty and fun ST or the eco-friendly, all-electric, zero-CO2 emissions Focus Electric, you'll find impressive craftsmanship in Focus interior models. Fine workmanship is evident, for example, in the intricate French seams in the available leather-trimmed seats in Titanium. On top of the attention to detail, Focus models offer accommodating available amenities such as a voice-activated, turn-by-turn Navigation System, ambient lighting and dual-zone electronic automatic temperature control for individualized front-seat climate comfort.

Interior Craftsmanship
The Focus interior is as attractive as it is comfortable. Fine quality is evident in details such as available alloy trim and the French seams of the available leather-trimmed seating. Cloth bucket seats with two-way head restraints are standard. For more premium accommodations, Focus Titanium has a leather-trimmed eight-way power driver's seat with four-way head restraints as well as heated front seats and a heated leather-wrapped steering wheel.

Available SYNC® 3 with Apple CarPlay™ and Android Auto™Compatibility

SYNC®  3 brings the power of Apple CarPlay and Android Auto to your Ford. Use Siri®  to interact with your iPhone® or Google™  to interact with your Android while keeping your eyes on the road and hands on the wheel. Apple CarPlay gives you access to Apple Music, Maps, make phone calls, send messages and more. With Android Auto, you can interact with your Google Maps™ to receive voice-guided navigation, live traffic information and estimated travel time. You can also connect to Google Now and Google Music.

Available Navigation System with SiriusXM Traffic and Travel Link®
This Navigation System includes a five-year prepaid SiriusXM Traffic and Travel Link trial subscription. Global Positioning System (GPS) technology is combined with 3-D mapping and provides voice-guided turn-by-turn directions. With SiriusXM Traffic and Travel Link, you'll get detailed traffic information, plus current and forecast weather, gas station locations and prices, sports scores and schedules, and movie theater locations with show listings and times.

Focus ST Interior Style
In addition to available full-leather-trimmed, heated RECARO® front seats, Focus ST has a number of unique interior features. These include the standard leather and alloy gear shift knob, ST scuff plates, aluminum pedals, and a flat-bottom, leather-wrapped steering wheel with ST badge. Opt for the ST3 Package and you'll get heated front seats, heated steering wheel, heated side view mirrors and carbon-fiber interior accents.

New Limited-edition Focus RS* Interior
The updated interior in the limited-edition RS* has carbon-fiber accents around the performance gauges, door grab handle and emergency brake handle. Other RS-unique features include leather-trimmed heated RECARO® sport seats with Miko® -Dinamica inserts and the RS logo. There's also a heated, leather-wrapped flat-bottom steering wheel proudly displaying the RS logo, as well as unique door scuff plates. Completing the look are aluminum pedals and an RS-unique leather-wrapped and alloy gear shift knob. There's also ambient lighting, including blue backlit gauges above the center console that show turbocharger boost pressure, oil temperature and oil pressure.

Zero-CO2 Emissions Focus Electric Interior
The standard cloth fabric in Focus Electric is made with REPREVE® fiber produced from 100 percent recycled materials, and the seat cushions have soy-based bio-foam. But it doesn't end there - plastic bottles, milk jugs and other post-consumer recycled materials are used in underbody shields, wheel arch liners and air cleaner assemblies.

SmartGauge® with EcoGuide

To help you optimize the performance of Focus Electric, standard SmartGauge with EcoGuide has customizable LCD displays providing real-time driving metrics. These displays help you develop driving habits that can maximize vehicle efficiency. Content such as the Energy History, Brake Coach and Butterfly screens work together to help you monitor and improve your driving performance and electric range over time.

Dual-Zone Electronic Automatic Temperature Control
Personalize your comfort level, and your front-seat passenger's, with individualized temperature settings, courtesy of the available dual-zone electronic automatic temperature control.


​Technology that helps you do more.
Focus offers smart technology features, including an available Navigation System, available SiriusXM,® a standard rear view camera and available BLIS® (Blind Spot Information System) with cross-traffic alert,* and Lane-Keeping System.* If parallel parking makes you nervous, Focus Titanium offers available active park assist. Available SYNC® 3 with Apple CarPlay™ and Android Auto™ compatibility** keeps you connected, while the MyFord® Mobile** app with a three-year subscription lets you monitor the charge of your all-electric, zero-CO2 emissions Focus Electric remotely. And with available Intelligent Access with push-button start, getting in and starting your vehicle is a breeze.

Available Driver-Assist Technologies

Focus offers driver-assist features that make your drive more convenient. For example, thanks to a camera and sensors mounted at specific locations on the vehicle, you can be aware of other vehicles and objects that are beside and behind your vehicle. Other available features include the Reverse Sensing System, BLIS® (Blind Spot Information System) with cross-traffic alert, Lane-Keeping System, active park assist  and SYNC® 3.

Available SYNC® 3 with Apple CarPlay™ and Android Auto™Compatibility

SYNC®  3 brings the power of Apple CarPlay and Android Auto to your Ford*. Use Siri®  to interact with your iPhone®  or Google™  to interact with your Android while keeping your eyes on the road and hands on the wheel. Apple CarPlay gives you access to Apple Music, Maps, make phone calls, send messages and more. With Android Auto, you can interact with your Google Maps™  to receive voice-guided navigation, live traffic information and estimated travel time. You can also connect to Google Now and Google Music.

Standard Rear View Camera
Put the gear selector in Reverse and the rear view camera automatically transmits the image of what's behind your vehicle to your screen when you're slowly backing up. The rear view camera is standard on all models.

Available Intelligent Access with Push-Button Start
On vehicles equipped with Intelligent Access with push-button start, you can keep your key fob in your pocket or bag and open the driver's door by simply touching the inside of the front exterior door handle. To start Focus, simply hold down the brake pedal while pressing the start button to start the engine. This feature is standard on the Focus Titanium, Focus ST, limited-edition Focus RS* and Focus Electric models.

Smart-Charging USB Ports
The smart-charging USB port knows how much power to supply to a device you have plugged in. That can help save battery power to your vehicle. In the S, SE and ST models, there is one standard port located in the center cluster. Standard in the SEL, Titanium and limited-edition Focus RS* models, and optional in the Focus ST, there are two ports, the second being located in the center console.

DC Fast Charge

You can recharge your zero-CO2 emissions Focus Electric at publicly available DC Fast Charge stations. A 30-minute charge can provide a projected range of over 75 miles.* With an available Ford-recommended AeroVironment™ 240-volt/30-amp home charging station, you can fully recharge in as little as 5.5 hours.

Making your on the go easier.
FordPass is the one-stop app that can help you move more freely throughout your day. Here's how:
  • Find parking, reserve and pay ahead of time
  • Compare fuel prices at stations along your route
  • Receive key vehicle info and schedule service
  • Get FordPass help from a friendly FordGuide
These are just some of the great things you can do with FordPass. And if you haven't already, download the FordPass app on the App Store or get it on Google Play.